1. The business scope is mainly in Thanh Hoa province, Vietnam, with the main business being providing official tourism information, attraction introductions, tourism products, and the latest updates for Thanh Hoa. 2. It belongs to a local government official tourism platform in the travel industry, with competitors including official tourism websites of other Vietnamese provinces and commercial travel platforms. 3. The official website brand keywords are 'thanhhoa.travel' or 'Thanh Hoa travel'.