1. Its business is mainly focused on the Netherlands, with online sales of hair care, beauty, skincare, nail care, and other personal care products as its core business.
2. In the beauty and personal care e-commerce sector, it is a mainstream local platform in the Netherlands, with competitors including Douglas, Lookfantastic, and Bol.com.
3. The official brand terms are "Haarshop" and "Haarshop.nl".