1. The business mainly operates globally, with a core focus on providing children with hands-on learning projects and subscription boxes based on STEAM (science, technology, engineering, art, and mathematics). 2. In education, it is a leading brand in the online children's education subscription segment, with competitors including Lovevery and Little Passports. 3. The official website brand terms are "KiwiCo" or "Kiwi Crate".