1. The business is mainly focused on the United States, with online sales of high-end fashion apparel, footwear, bags, accessories, and perfumes as its core business.
2. It is in the top tier of the luxury e-commerce industry, with competitors including Gucci, Louis Vuitton, and Prada.
3. The brand terms on the official website are "Balenciaga" or "巴黎世家".