1. The business mainly operates in the Czech Republic, focusing on online retail of mobile phone accessories such as phone cases, screen protectors, and chargers.
2. In e-commerce, it is a standard retailer in the vertical niche of mobile phone accessories, competing with various electronics accessory webshops and large e-commerce platforms.
3. The brand keywords on the official website are "ProMobily" and "Promobily.cz".