1. The business is mainly focused on France, with core operations in selling hard-shell/soft-shell luggage, carry-on suitcases, backpacks, and travel accessories.
2. In e-commerce, it is a mainstream brand in luggage and bag retail, with competitors including Rimowa, Delsey, and Samsonite.
3. The brand terms used on the official website are "American Tourister" or "American Tourister France".