1. The business mainly operates in the Netherlands, with a core business of selling protective cases, accessories, and chargers for Apple devices such as iPhones.
2. In e-commerce, it is an online retailer in the vertical niche of Apple accessories, with competitors including Dutch local e-commerce players such as MobileDirect and PhoneGeek.
3. The official website brand terms are "Appelhoes" or "Appelhoes.nl".