1. The business is mainly focused on the Netherlands, with core operations in the online and offline sale of various barbecue equipment (such as gas, charcoal, and electric grills) and accessories. 2. In e-commerce, it is a leader in the Dutch barbecue equipment retail market; competitors include official channels of brands such as Weber and Napoleon, as well as other local retailers. 3. The website brand terms are "BarbecueShop" and "Dé BBQ winkel van Nederland".