1、The business is primarily based in Brazil, with a main focus on the research, production, and sales of sugar substitute sweetener products, including erythritol, stevia, sucralose, saccharin, aspartame, and xylitol. 2、It belongs to the sugar substitute segment within the food and beverage industry, with competitors including other sugar substitute brands and traditional sugar companies. 3、The official website brand keywords are "Zero-Cal" or "Zero-Cal Brasil".