1. The business is mainly focused on the United States, with its core business being the online sale of cookies, pastries, and other food gifts, offering gift box services for holidays and everyday occasions. 2. In the e-commerce food gift sector, it is a well-known retail brand, with competitors including Harry & David, Mrs. Fields, and Godiva. 3. The official website brand terms are "Cheryl's Cookies" or "Cheryl's".