1. The business is primarily focused on the United States, mainly designing and selling premium women's lingerie, shapewear, corsets, and bodysuits.
2. In the e-commerce lingerie segment, it is positioned as a mid-to-high-end brand, with competitors including Victoria's Secret, Spanx, and Wacoal.
3. The brand terms used on the official website are "Va Bien" and "Va Bien USA".