1. The business mainly operates in India, with online retail of Levi's branded menswear, womenswear, footwear, and accessories as its core business.
2. In apparel e-commerce, it is a globally well-known / mainstream brand. Competitors include Jack & Jones, Wrangler, and Lee.
3. The official website brand terms are "Levi's India" or "Levi's India Store".