1. The business mainly operates globally, and its core business is providing SaaS solutions for small and medium-sized businesses, including CRM, sales automation, marketing automation, and business process management. 2. In the Software / SaaS sector, it is a mainstream vendor in the CRM and automation field, with competitors including HubSpot and Salesforce. 3. The brand terms used on the official website are "Keap" or "Keap by Thryv".