1、The business operates globally, primarily selling health products based on grounding technology, including grounding sheets and mats, designed to promote well-being by connecting to the Earth's energy. 2、It belongs to an emerging niche in the health/medical industry, with competitors including other grounding product brands such as GroundingWell and Earthing. 3、The official website brand term is "BareEarth" or "BareEarth Grounding".