1. The business is mainly focused on the United States, with its core business being the sale of high-end Italian-designed women's shoes and handbags.
2. In e-commerce, it is positioned as a high-end fashion brand, with competitors including other Italian designer footwear brands and U.S. domestic luxury brands.
3. The brand terms used on the official website are "Michele Lopriore" or "Michele Lopriore EN".