1. Its business is primarily in the United States, with online and brick-and-mortar retail focused on arts and crafts, home decor, and related DIY supplies.
2. In e-commerce, it is in the leading tier of the arts and crafts retail segment, with competitors including Michaels and Joann.
3. The official brand terms on the website are "Hobby Lobby" and "Hobby Lobby Arts & Crafts Store".