1. The business mainly operates in Europe (especially France), with online retail of badminton equipment (rackets, shoes and apparel, accessories, etc.) as its core business. 2. In e-commerce, it is a vertical retailer, with competitors including the official websites of brands such as Yonex and Babolat, as well as general sporting goods e-commerce sites. 3. The official brand terms are "badminton-shop" or "badminton-shop.fr".