1. The business is mainly focused on the United Kingdom. Its core business is providing lifetime pet insurance, covering up to £15,000 in veterinary fees, including dental care, unlimited free video vet consultations, and dedicated UK veterinary nurse support.
2. In Health / Medical (pet insurance), it is an emerging digital insurer, with competitors including ManyPets, Petplan, and Agria.
3. The brand terms on the official website are "Waggel" or "Waggel Pet Insurance".