1. The business mainly operates in Europe (Germany, Austria, Spain, Switzerland), with at-home tanning spray devices and skincare products as its main offerings.
2. In Health / Medical (beauty skincare), it belongs to the emerging technology brand tier, with competitors including St. Tropez and Bondi Sands.
3. The brand terms used on the official website are "IONIQ Skincare" or "IONIQ Skin".