1. The business mainly operates in India, with core products including men's and women's perfumes, perfume gift sets, beauty products, and personal care products.
2. In e-commerce, it is a vertical beauty and personal care e-commerce brand in India, with competitors including Myntra, Nykaa, and Amazon.
3. The brand terms used on the official website are "BellaVita" or "BellaVita Organic".