1. The business mainly operates in North America (the United States and Canada), with a core focus on the wholesale of candles, fragrance products, bath and body care products, and other craft supplies. 2. In the e-commerce wholesale sector, it is a vertical niche service provider, with competitors including Bramble Berry and CandleScience. 3. The official website brand terms are "Village Craft & Candle" or "Village Craft and Candle".