1. The business is mainly focused on Germany, and its core business is online sales of yarn, tools, kits, and tutorials related to hand crocheting and knitting.
2. In e-commerce, it is a niche brand in a vertical segment, with competitors including LoveCrafts, Hobbii, and Wool Warehouse.
3. The brand terms used on the official website are "myboshi" or "myboshi.net".