1. The business mainly operates in Germany, with its core business being the sale of bean bag sofas (Sitzsäcke) for children and adults, as well as accessories.
2. In the home-furnishing e-commerce niche, it is a specialist retailer; competitors include large home e-commerce platforms and similar vertical brands.
3. The brand terms on the official website are "sitzsack-shop" or "Sitzsack Shop".