1. The business mainly operates in Germany, and its core service is providing intermediary services for 24-hour in-home caregivers from Eastern Europe (especially Poland) to families in need of care.
2. In the health/medical care intermediary industry, it is a specialized service provider, with competitors including other German home-care intermediary companies.
3. The official website brand terms are "Diadema" or "Diadema Pflege".