1. The business operates primarily in the UK, with a main business of selling high-end jewellery, engagement rings, wedding rings, watches (including brands like Rolex), and related services (such as repairs, valuations, and custom design).
2. It is a well-known brand in the jewellery and watch retail industry, with competitors including Mappin & Webb, Beaverbrooks, etc.
3. The official website brand name is "Baker Brothers" or "Baker Brothers Diamonds".