1. The business is mainly focused on the UK, with core operations in online and offline sales of fabrics, sewing, knitting, and craft products.
2. In e-commerce, it is a well-known brand in the vertical niche of crafts/fabric retail, with competitors including Joann and Hobbycraft.
3. The brand terms used on the official website are "Abakhan" or "Abakhan Fabrics".