1. The business is mainly focused on Germany, with online retail of home appliances such as refrigerators, freezers, ovens, and washing machines.
2. In e-commerce, it is a retail brand in a vertically segmented niche; competitors include home appliance brands such as AEG, Bosch, and Miele.
3. The official website brand terms are "Exquisit" or "Exquisit Online Shop".