1. The business mainly operates globally, with a core focus on sourcing directly from smallholder farmers worldwide and selling single-origin spices, seasonings, and subscription services. 2. In e-commerce, it is a specialty food vertical retailer; competitors include Penzeys Spices, The Spice House, and Kalustyan's. 3. The official brand terms on the website are "Burlap & Barrel" or "Burlap and Barrel".