1. The business mainly operates in the United States, and its core business is selling natural, clean skincare products, including creams, cleansers, serums, sunscreen, and body care products. 2. In the skincare industry, it is an emerging brand, and competitors include other natural skincare brands such as Drunk Elephant and Youth to the People. 3. The brand terms used on the official website are "Ursa Major" or "Ursa Major Skincare".