1. The business mainly operates in Italy, with its core business being the online sale of pet food (dry food, wet food) and supplies (toys, collars, beds, etc.). 2. In the e-commerce sector, it belongs to a vertically segmented niche market, with competitors including other Italian pet supplies e-commerce sites and offline pet stores. 3. The official website brand terms are "Pet Shop Store" or "Alimenti animali online".