1. The business mainly serves the global market, with core offerings of 1-on-1 online tutoring courses for children in coding, math, English, science, and other subjects. 2. In the online education industry, it is part of the emerging leading tier, with competitors including Khan Academy, Codecademy, and Udemy. 3. The brand terms used on the official website are "Codeyoung" and "Codeyoung Kids".