1. Its business is mainly in the United States, with a core focus on selling bedding, comforters, pillows, and home goods made from eco-friendly materials such as eucalyptus fiber, linen, and long-staple cotton. 2. It is an emerging premium brand in home e-commerce, with competitors including Parachute, Brooklinen, and Boll & Branch. 3. The brand terms used on the official website are "Buffy" or "Buffy bedding".