1. The business mainly operates globally, focusing on selling electronic speed controllers (ESCs), brushless motors, and related accessories for DIY electric skateboards, e-bikes, robots, and underwater thrusters. 2. It is a specialized supplier in the DIY electric mobility and underwater thruster components field, with competitors including the official VESC and other third-party ESC manufacturers. 3. The brand terms used on the official website are "Flipsky" or "Flipsky Technology".