1. The business mainly operates in India, focusing on the online sale of nutritional health supplements, vitamins, and Ayurvedic products made with natural ingredients.
2. It is an emerging brand in health/medical e-commerce, with competitors including Wellbeing Nutrition, HealthKart, and NutraScience.
3. The official website brand terms are "neuherbs" or "न्यूहर्ब्स".