1. The business mainly operates in Germany, with online retail of men's fashion apparel as its core business, including suits, polo shirts, short-sleeve shirts, shoes, and more. 2. In e-commerce, it is a vertical online retailer in the men's fashion segment. Competitors include comprehensive fashion platforms such as Zalando and About You, as well as similar vertical brands. 3. The official website brand term is "Herrenausstatter".