1. The business mainly operates in the United Kingdom, with its core business being the sale of health food, supplements, testing tools, and subscription services for pet dogs. 2. In the pet health food industry, it is an emerging or niche-market brand, with competitors including other pet health food brands such as Purina and Hill's. 3. The brand terms used on the official website are "Pooch and Mutt" or "Pooch Mutt".