1. The business is mainly focused on North America (the United States and Canada), with its core business being the sale of vegan, cruelty-free skincare products. 2. It is a well-known brand in beauty and skincare e-commerce and distributes through major retailers such as Costco; competitors include other vegan skincare brands. 3. The brand terms used on the official website are "Grace and Stella" and "Grace & Stella".