1. The business mainly operates in the United States, with its core business being the sale of vacuum-insulated stainless steel water bottles, food jars, tumblers, and children's drinkware. 2. It is part of the well-known brand tier in the e-commerce insulated container segment, with competitors including Stanley, Yeti, and Hydro Flask. 3. The official website brand terms are "Thermos" or "膳魔师".