1. The business mainly operates in Europe, with a core focus on online sales of branded eyeglasses and sunglasses, including lens customization and virtual try-on services.
2. In e-commerce, it is a vertical eyewear retailer, with competitors including Brillen.de, Mister Spex, and EyeWear.
3. The official website brand terms are "BrilleDirekt" or "Brille Direkt".