1. The business mainly operates in the United States, with a core focus on selling premium zinc-based sunscreens and natural skincare products.
2. It is a specialized brand in the health/medical skincare sector, with competitors including EltaMD, Supergoop!, and La Roche-Posay.
3. The brand terms used on the official website are "The Sunscreen Company" or "Ava Isa, Cyberderm, Natrèceutique".