1. The business mainly operates in Germany, with online retail of fashion apparel, footwear, and accessories (such as handbags, sunglasses, and jewelry) as its core business.
2. In e-commerce, it is an online retailer in the vertical fashion segment, with competitors including Zalando, About You, and Mango.
3. The brand terms used on the official website are "JW PEI" or "JW PEI Germany".