1、The business is primarily located in the Austrian Alps (Lech am Arlberg), with its main business being high-end resort hotel accommodation, dining, and leisure experiences. 2、It belongs to the luxury boutique hotel tier in the travel/hospitality industry, with competitors including other local and European high-end design hotels. 3、The official website brand keywords are 'Rote Wand' or 'Rote Wand Gourmet Hotel'.