1. The business is mainly focused on Japan, and its core business is a comprehensive mail-order e-commerce platform covering multiple categories such as fashion, home goods, beauty, and food.
2. In e-commerce, it is a mainstream mail-order brand in Japan, with competitors including Nissen and Olive des Olive.
3. The brand terms used on the official website are "ベルメゾン" or "Belle Maison".