1. The business is mainly based in Qingdao, China, with core operations in the R&D, manufacturing, and sales of fitness equipment, including cardio machines, strength equipment, and fitness accessories. 2. In the fitness equipment industry, it is positioned as a manufacturer, with competitors including international brands such as Technogym and Life Fitness. 3. The brand terms used on the official website are "All Universe Fitness Technology" or "All Universe Fitness".