1. Based on existing knowledge inference: the business mainly operates in Europe, especially the UK and Western Europe, focusing on plant-based food and beverage products such as oat milk, soy milk, almond milk, plant-based yogurt alternatives, desserts, and coffee add-ins. 2. In the Other industry category (food & beverage / plant-based consumer goods), it is a well-known European brand, competing with Oatly, Provamel, Danone Silk, Minor Figures, and others. 3. The main brand keyword on the official website is "Alpro" or "Alpro Plant Based".