1. The business is mainly focused on Spain, with online retail of shoes and sneakers as its core business, covering men's, women's, and children's footwear as well as multiple well-known brands.
2. In e-commerce, it is a vertical shoe retail platform, with competitors including Zalando and Foot Locker.
3. The official website brand terms are "Hipercalzado" and "Hipercalzado.com".