1. The business mainly operates in the Middle East (UAE, Saudi Arabia, Oman, Qatar, Bahrain), with its main business being online perfume retail and physical store sales.
2. In e-commerce perfume retail, it is among the leading tier in the Middle East region. Competitors include local perfume retailers and the online channels of international perfume brands.
3. The brand terms on the official website are "V Perfumes" or "V Perfumes Dubai".