1. The business is mainly focused on the United States, with direct-to-consumer online sales of electric bicycles (E-bikes) and electric scooters (E-scooters) as its core business.
2. It is a vertical brand in the electric mobility industry, with competitors including Rad Power Bikes and Aventon.
3. The brand terms used on the official website are "G-FORCE" or "G-FORCE BIKE".