1. Its business is mainly focused on the United States, and its main business is the online sale of women's swimwear, tops, dresses, and plus-size clothing.
2. In the e-commerce industry, it is a standard brand in the online apparel retail segment, with competitors including Shein, Zaful, and Romwe.
3. The official website brand terms are "Modlily" or "Modlily.com".