1. The business mainly operates globally, focusing on the design, manufacture, and sale of home and commercial fitness equipment, including strength training equipment, cardio equipment, and accessories. 2. In e-commerce, it is a well-known brand in the fitness equipment sector, with competitors including Rogue Fitness, Eleiko, and Rep Fitness. 3. The official website brand terms are "Bulldog Gear" or "BulldogGear".